Interior Wayfinding
Creating signage and landmark programs that help users navigate spaces while staying true to brand standards and interior design. Our approach mixes creativity with functionality to deliver clear wayfinding solutions.
We start by refining messages and identifying key touchpoints. From there, we design a complete signage package, including directional signs, room identifiers, and landmarks at important decision points, keeping in mind accessibility and complying with all ADA requirements. We also provide location plans, message schedules, and full design documentation, including elevations, renderings, fabrication drawings, and material specs.
Exterior Wayfinding
We design building identification and directional signage that maximize visibility and establish simple and effective paths. Our approach starts with studying visibility along the approach and how quickly users can read and react to signage.
We create location plans and message schedules, and design concepts that align with brand guidelines and landscape architecture. Key considerations include building and entry identification, as well as directional signs. We also make sure our designs comply with ADA and accessibility standards as well as local sign ordinances or can support ZBA submittals if required signage doesn’t meet current codes. Our design intent documentation includes detailed scale drawings to coordinate future fabrication.
Navigational Strategy
We define clear destinations and intuitive pathways based on how spaces operate and how people move through them. By looking at floor plans and traffic flow, we identify key decision points and map out the most efficient routes for each user group.
We also document message hierarchies for each destination, making sure the journey is clear and easy for everyone. Our goal is to help streamline the path from start to finish.
Branded Environments
Telling a brand’s story through custom art, installations, exhibits, and interactive elements. Whether it's landmark art, entry displays, donor recognition, or dimensional infographics, we design elements that reflect the brand’s culture, values, and history.
Our goal is to create immersive spaces that tell a compelling visual story, making visitors feel connected to the place and brand in a meaningful way.
Contact Me
Email
kelsey.raupp@gmail.com
Phone
(810) 588-0818
Location
Detroit,MI